Iconico was established to build advocacy capacity in organizations.
We believe that organizations can continuously improve their advocacy and community engagement efforts, execute bolder ideas to mobilize supporters, and become better managers of people and campaigns.
We believe that organizations can continuously improve their advocacy and community engagement efforts, execute bolder ideas to mobilize supporters, and become better managers of people and campaigns.
What services do we offer?
Iconico provides tools and strategic capacity to manage effective and iconic campaigns.
We partner with organizations, funders and individuals to develop campaigns with broad systemic impact.
Iconico and its partners build movements that have long-term effects.
We partner with organizations, funders and individuals to develop campaigns with broad systemic impact.
Iconico and its partners build movements that have long-term effects.
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Meet Luis AvilaYou are powerful,
more so when you are with others |
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Luis' passion is to collaborate with others to create platforms, spaces and opportunities for empowerment. Migrating in 2000 from Mexico, Luis stayed in the U.S. to attend college, where he developed projects with people involved in arts, politics and social justice.
After 9/11, Arizona and other states became proving grounds for legislation criminalizing undocumented immigrants. Luis and other young organizers from all backgrounds effectively advocated and challenged these harsh policies. In 2004 he learned about voting rights while registering voters in Jackson, Mississippi, as part of the American Freedom Summer program. Traveling the country and working closely with communities under attack, Luis learned that despite the toxicity of their political environments, communities are fierce in the fight for social change. These experiences were crucial when he collaborated with organizers and leaders to advocate for the DREAM Act, fight against SB1070 and challenge Sheriff Joe Arpaio's discriminatory practices in Arizona. |
His work with the Obama campaign in 2008 gave him insight on cornerstone aspects of electoral organizing. This knowledge, paired with technologies developed to boost volunteer engagement, are applied now in all his advocacy work.
Luis spearheaded Somos América in 2011, the largest immigrant-rights coalition in Arizona, and currently sits on the Boards of Advisors of Unidos US (formerly the National Council for La Raza), is an Aspen Global Fellow, and serves as Board Chair for The New Teacher Project, an organization working to end education inequality. In 2013 Luis joined 270 Strategies, a cutting-edge consulting firm founded by Obama’s field leadership team, where he currently serves as an Advisor. There, he has designed and executed important national advocacy campaigns, created innovative family engagement models with school systems around the country, and coached a new generation of community organizers around the world. In 2016, he served as Nevada's Democratic Coordinated Campaign Field Director, contributing to major victories in the state legislature, electing the first Latina Senator and delivering the state to Hillary Clinton |
Selected Partners
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